Import the packages First, open a Jupyter notebook and install my EcommerceTools Python package. EcommerceTools includes a range of modules for performing a range of ecommerce and marketing tasks, including...
Most ecommerce websites use review platforms, such as Feefo, Trustpilot, and Google Reviews, to allow customers to give feedback on their service and the products they sell. The reviews help...
One common task you’ll perform in Google Search Console is to compare the data from two different time periods to see how impressions, clicks, click-through rate (CTR), or average position...
The Google Cloud Platform offers a variety of ways for users, or applications, to authenticate themselves in order to gain access to data. For Python developers, one of the most...
The RFM model is probably one of the best known and most widely used customer segmentation models by data driven marketers. It’s used for both measuring customer value and predicting...
One of the problems with search engine optimisation or SEO is that search engine algorithms are essentially black boxes. They analyse so many on-page and off-page factors, and use multiple...
After work, when I’m not learning about data science, practising data science, or writing about data science, I like to browse classic car auction sites looking for cars I can’t...
A growing proportion of what we buy regularly is purchased via a subscription, or some other kind of contract. Most people have contracts for their internet, mobile phone, car insurance,...
One issue with the more sophisticated algorithms, such as Extreme Gradient Boosting, is that they can overfit to the data. This basically means that the model picks up the idiosyncrasies...
