Knowing which of your customers are going to churn before it happens is a powerful tool in the battle against attrition, since you can take action and try to prevent...
Zero-shot learning, or ZSL, is a machine learning process commonly used for Natural Language Processing that allows you to generate predictions on unseen data without the need to train a...
Calculating Customer Lifetime Value or CLV is considered a really important thing in marketing and ecommerce, yet most companies can’t do it properly. This clever metric tells you the predicted...
Several years ago, in one of my first Ecommerce Director roles, I worked with the ex-Myprotein founder to launch sports nutrition brand GoNutrition. As a “bootstrapped” startup, we were low...
RFM segmentation is one of the oldest and most effective ways to segment customers. RFM models are based on three simple values - recency, frequency, and monetary value - which...
In ecommerce, writing good product copy is both an art and a science. Not only does product copy need to be written in the correct tone and style for your...
You can learn many things about your products from the purchase behaviours and product consumption and product replenishment of your customers. Some items are purchased individually, some items are purchased...
If you’ve never heard of Spintax, you’ll definitely be aware of its typical usages. This text string replacement “language” is most commonly used for text spinning or article spinning, but...
Ensemble models combine the predicitions of several different models to produce a single prediction, often with better results than can be achieved with a single model alone. There are several...
