The QR code or Quick Response code is a two-dimensional or matrix barcode invented in the early nineties by a Japanese car manufacturer. QR codes started to become popular in...
When creating business reports or running queries against a database or web analytics platform in a business setting, you’ll often need to know the start and end dates of the...
In ecommerce and marketing it’s relatively common to use ISO week numbers when reporting data. The ISO week system is a leap week calendar that forms part of the ISO...
In ecommerce, it is often difficult to tell whether your search traffic is performing to expectations. What your boss perceives to be caused by an on-site or marketing-related issue may...
Alongside the Python list, the dictionary is the most commonly used data storage structure in Python. Dictionaries allow you to store numeric and text-based data as a series of key-value...
Average Order Value or AOV is one of the most critical ecommerce metrics. Along with your sessions and conversion rate, it ultimately controls how much revenue an ecommerce business generates....
The requests HTTP library for Python allows you to make HTTP requests to servers and receive back HTTP status codes, site content, and other data. It’s extremely useful for building...
To extract specific data from the Google Analytics API you will often need to use segments and filters to ensure you get the data you want. For example, you might...
Google Analytics provides a useful Shopping Behaviour Analysis report that lets you examine the volumes of users who are performing important actions on your ecommerce website, such as viewing products,...
