One common conundrum in e-commerce and marketing involves trying to ascertain whether a given change in marketing activity, product price, or site design or content, has had a statistically significant...
One of the most useful Python SEO projects you can undertake is to identify the top keywords for which each of your site’s pages are ranking for. Sometimes, these keywords...
If you regularly work with time series data, one common thing you’ll need to do is add and subtract days from a date. If you tried doing this by hand,...
The demographics and interests data provided in Google Analytics can be a useful way to understand who is visiting your site or purchasing your products, without the need to perform...
Striking distance keywords are those which appear just off the bottom of the first page of search engine results. Keywords that appear on the first page have the greatest visibility...
Lead scoring is a Customer Relationship Management (CRM) process that involves segmenting CRM contacts based on their likelihood to make a purchase. Lead scoring is applied to both existing customers...
Mailchimp is one of the most widely used email service providers (or ESPs) in ecommerce and marketing. Since it is popular with those who only need its basic campaign features,...
Google Search Console is a really useful tool for search marketers since it shows what is happening data-wise before organic search visitors reach your website. Google Analytics only shows you...
One interesting technique in feature engineering is the use of Decision Trees (and other models) to create or derive new features using combinations of features from the original dataset. Here,...
