While the Recency, Frequency, Monetary value or RFM model for customer segmentation might be old, it’s based on sound science, so no matter what customer model you’re building, it’s generally...
Cohort analysis is unlike most other customer segmentation techniques in that it typically uses a time-based element. It’s typically used to segment customers into groups, or cohorts, based on their...
Whether you’re analysing content written in other languages using Natural Language Processing, or you want to assist your content team by translating their writing into other languages, machine translating software...
Understanding what drives customer churn is critical to business success. While there is always going to be natural churn that you can’t prevent, the most common reasons for churn are...
In those ecommerce businesses where relatively few products are launched and products have a relatively long lifecycle, copywriters tend to be targeted on producing unique content that sells the benefits...
In the ecommerce sector, one of the most common tasks you’ll undertake after arriving at work each morning is to check over the recent analytics data for your site and...
In ecommerce, price monitoring is a really important consideration. If you offer your products at a price which is too high within the market, you may lose sales to rivals,...
Knowing which of your customers are going to churn before it happens is a powerful tool in the battle against attrition, since you can take action and try to prevent...
Zero-shot learning, or ZSL, is a machine learning process commonly used for Natural Language Processing that allows you to generate predictions on unseen data without the need to train a...