Assigning products to the right categories is crucial to allowing customers to find what they’re looking for, so product classification models are commonly used by online marketplaces to ensure that...
In B2B ecommerce, there are two main approaches to new customer acquisition: you either rely on your website to acquire customers for you, or you target specific customers through sales...
One quick and easy way to understand the size of a website, and its growth rate, is to examine the number of its web pages Google has indexed. You can...
Although the techniques for reducing its impact have existed for decades, inventory management is still a huge issue in many businesses. Various things happen that can result in costly stock...
Successful operations management is crucial to the overall growth of an ecommerce business. While those in ecommerce, marketing, or data science, can work together the sales coming in and encourage...
Marketers can be just as obsessive about data as data scientists, so there are an abundance of well-researched marketing metrics available for analysing marketing performance. Most of the commonly used...
Customers are expensive to acquire but generate more and more profit as time goes on. Providing you nurture them, treat them kindly, and apologise and fix any mistakes that occur,...
Category management is a retail technique that breaks down a company’s product range into groups of related items, such as categories, or subcategories, or by their product type. By running...
The Google Knowledge Graph database includes an astronomical amount of data on almost every topic you can think of, allowing Google to create Knowledge Panels and infoboxes that summarise search...
