Lead scoring is a Customer Relationship Management (CRM) process that involves segmenting CRM contacts based on their likelihood to make a purchase. Lead scoring is applied to both existing customers...
Mailchimp is one of the most widely used email service providers (or ESPs) in ecommerce and marketing. Since it is popular with those who only need its basic campaign features,...
Google Search Console is a really useful tool for search marketers since it shows what is happening data-wise before organic search visitors reach your website. Google Analytics only shows you...
One interesting technique in feature engineering is the use of Decision Trees (and other models) to create or derive new features using combinations of features from the original dataset. Here,...
In ecommerce, email marketing remains one of the most effective (and cost-effective) digital marketing techniques, especially when combined with data science techniques. The vast amounts of customer data generated in...
The eBay Finding API gives you direct access to eBay search listings using a simple SDK. This API lets you search or query eBay to fetch specific search listings for...
The Zendesk customer service platform is widely used by ecommerce businesses, but its functionality for analysing ticket trends and automatically classifying them is somewhat limited. In many cases, you might...
The Google Search Console (GSC) API is a great source of information for those working in SEO, marketing, or ecommerce. It can tell you which of your pages are appearing...
GSpread is a Python package that makes it quick and easy to read and write data from Google Sheets spreadsheets stored in your Google Drive into Python. With a tiny...
