A quick guide to lead scoring for B2B e-commerce sites

Lead scoring is a Customer Relationship Management (CRM) process that involves segmenting CRM contacts based on their likelihood to make a purchase. Lead scoring is applied to both existing customers...

How to trigger marketing automations using the Mailchimp API in Python

Mailchimp is one of the most widely used email service providers (or ESPs) in ecommerce and marketing. Since it is popular with those who only need its basic campaign features,...

How to create monthly Google Search Console API reports with EcommerceTools

Google Search Console is a really useful tool for search marketers since it shows what is happening data-wise before organic search visitors reach your website. Google Analytics only shows you...

How to engineer new features using Decision Tree models

One interesting technique in feature engineering is the use of Decision Trees (and other models) to create or derive new features using combinations of features from the original dataset. Here,...

How to use the Mailchimp Marketing Python API with Pandas

In ecommerce, email marketing remains one of the most effective (and cost-effective) digital marketing techniques, especially when combined with data science techniques. The vast amounts of customer data generated in...

How to use the eBay Finding API with Python

The eBay Finding API gives you direct access to eBay search listings using a simple SDK. This API lets you search or query eBay to fetch specific search listings for...

How to export Zendesk tickets into Pandas using Zenpy

The Zendesk customer service platform is widely used by ecommerce businesses, but its functionality for analysing ticket trends and automatically classifying them is somewhat limited. In many cases, you might...

How to query the Google Search Console API with EcommerceTools

The Google Search Console (GSC) API is a great source of information for those working in SEO, marketing, or ecommerce. It can tell you which of your pages are appearing...

How to read Google Sheets data in Pandas with GSpread

GSpread is a Python package that makes it quick and easy to read and write data from Google Sheets spreadsheets stored in your Google Drive into Python. With a tiny...