How to calculate the Lin Rodnitzky Ratio using GAPandas

The Lin Rodnitzky Ratio is a calculation designed to help search engine marketers assess the management of paid search campaigns and account structure. When managing paid search advertising accounts you...

How to analyse product replenishment

Subscription commerce was all the rage for a while, but it’s not really become as popular as many in ecommerce perhaps envisaged. While we may have subscriptions for certain things,...

Data science courses for budding data scientists and data engineers

If you want to change careers and move into the data science or data mining field, as either a data scientist or a data engineer, or simply improve your skills,...

A quick guide to customer segmentation for data scientists

Customer segmentation is the process of using data science techniques to create discrete groups of customers which share common characteristics or attributes. For example, a company might segment customers into...

How to create an ecommerce purchase intention model in Python

Ecommerce purchase intention models analyse click-stream consumer behaviour data from web analytics platforms to predict whether a customer will make a purchase during their visit. These online shopping models are...

How to create a classification model using XGBoost in Python

The XGBoost or Extreme Gradient Boosting algorithm is a decision tree based machine learning algorithm which uses a process called boosting to help improve performance. Since it’s introduction, it’s become...

How to predict employee churn using CatBoost

In the field of HR analytics, data scientists are now using employee data from their human resources department to predict employee churn. The techniques for predicting employee churn are fairly...

How to read an RSS feed in Python

RSS feeds have been a mainstay on the web for over 20 years now. These XML-based documents are generated by web servers and designed to be read in RSS feed...

How to auto-generate meta descriptions with EcommerceTools

Meta descriptions are strings of text added to the head of an HTML document to describe its content to search engines and search engine users and are of critical importance...