How to segment your customers using EcommerceTools

Customer segmentation can give you huge insights into your business and identify a whole range of different things about your customers, allowing you to change your marketing and improve results....

How to use EcommerceTools for technical SEO

There’s often a lot of faffing around required to get marketing and ecommerce data from various systems into Pandas so you can analyse it, or use it within more complex...

How to use the Isolation Forest model for outlier detection

Outliers, or anomalies, can impact the accuracy of both regression and classification models, so detecting and removing them is an important step in the machine learning process. On larger datasets,...

How to use k means clustering for customer segmentation

K means is one of the most widely used algorithms for clustering data and falls into the unsupervised learning group of machine learning models. It’s ideal for many forms of...

How to segment customers using RFM and ABC

While the Recency, Frequency, Monetary value or RFM approach to customer segmentation might be old, it’s based on sound science, so no matter what customer model you’re building, it’s generally...

How to perform a customer cohort analysis in Pandas

Cohort analysis is unlike most other customer segmentation techniques in that it typically uses a time-based element. It’s typically used to segment customers into groups, or cohorts, based on their...

How to machine translate product descriptions

Whether you’re analysing content written in other languages using Natural Language Processing, or you want to assist your content team by translating their writing into other languages, machine translating software...

How to identify the causes of customer churn

Understanding what drives customer churn is critical to business success. While there is always going to be natural churn that you can’t prevent, the most common reasons for churn are...

How to identify near duplicate content using LMS

In those ecommerce businesses where relatively few products are launched and products have a relatively long lifecycle, copywriters tend to be targeted on producing unique content that sells the benefits...