Although all business know the importance of retaining customers, few companies are actually able to measure customer retention accurately, and fewer still can predict which ones will churn or be...
There are two main ways you can grow the customer base of a business: you can either acquire more customers by increasing your customer acquisition rate, or you can improve...
Most ecommerce websites use review platforms, such as Feefo, Trustpilot, and Google Reviews, to allow customers to give feedback on their service and the products they sell. The reviews help...
In ecommerce, customer service staff are often among the busiest people in the organisation, handling hundreds of tasks every day, often simultaneously. However, CS managers often get so bogged down...
The Zendesk customer service platform is widely used by ecommerce businesses, but its functionality for analysing ticket trends and automatically classifying them is somewhat limited. In many cases, you might...
Understanding what drives customer churn is critical to business success. While there is always going to be natural churn that you can’t prevent, the most common reasons for churn are...
Zero-shot learning, or ZSL, is a machine learning process commonly used for Natural Language Processing that allows you to generate predictions on unseen data without the need to train a...
Customers are expensive to acquire but generate more and more profit as time goes on. Providing you nurture them, treat them kindly, and apologise and fix any mistakes that occur,...
Word clouds (also known as tag clouds, wordles, or weighted lists) have been around since the mid nineties and are one of the most effective data visualisations for representing the...
While some people might naively interpret it as negativity, I think one of the best ways you can improve an ecommerce business is to focus on the stuff you’re not...
In the ecommerce sector, you can learn a lot about your competitors and the expectations of your customers by analysing the reviews their customers leave for products and service on...
