In ecommerce, coupons, voucher codes, or discount codes are widely used for meeting a range of different sales objectives. They can encourage new customers to make their first purchase, encourage...
Google recently announced that it will be sunsetting Universal Analytics and replacing it with Google Analytics 4. The news sent shock waves through the ecommerce and marketing world, as it...
Google Analytics 4 uses a completely different set of dimensions and metrics to Google Analytics 3 or Universal Analytics. In this project I’ll show you how to get back a...
Average Order Value or AOV is one of the most critical ecommerce metrics. Along with your sessions and conversion rate, it ultimately controls how much revenue an ecommerce business generates....
To extract specific data from the Google Analytics API you will often need to use segments and filters to ensure you get the data you want. For example, you might...
Google Analytics provides a useful Shopping Behaviour Analysis report that lets you examine the volumes of users who are performing important actions on your ecommerce website, such as viewing products,...
There are some great anomaly detection models available for Python, which let you examine complex data for a wide range of different anomaly types. In this project, I’ll show you...
The demographics and interests data provided in Google Analytics can be a useful way to understand who is visiting your site or purchasing your products, without the need to perform...
Ecommerce purchase intention models analyse click-stream consumer behaviour data from web analytics platforms to predict whether a customer will make a purchase during their visit. These online shopping models are...
The Neural Prophet model is relatively new and was heavily inspired by Facebook’s earlier Prophet time series forecasting model. NeuralProphet is a neural network based model that uses a PyTorch...
While reporting is often quite a useful way to stay on top of your data, it’s also something you can automate to save time, even if your reports include custom...
Like most people who work in ecommerce and marketing, I spend a lot of time in Google Analytics. It’s a great tool, but when reporting on the numbers, it helps...
In the ecommerce sector, one of the most common tasks you’ll undertake after arriving at work each morning is to check over the recent analytics data for your site and...
Neither Google Search Console nor Google Analytics gives you access to the data found in both systems in one place. However, with a bit of ingenuity and some relatively simple...
The Google Analytics Measurement Protocol API lets you add data to your GA account that hasn’t been triggered by a user visiting a web page. Since it’s so flexible, you...
Heatmaps are one of the most intuitive ways to display data across two dimensions, and they work particularly well on temporal data, such as web analytics metrics. They’re a great...
The Google Analytics add-on for Google Sheets allows you to use the Google Analytics reporting API to create custom weekly reports and schedule them to run. However, to run a...
Apache Druid is described as a high performance real time analytics database and was developed at Metamarkets in 2011 for their internal analytics system. Unlike traditional relational databases, such as...
Market Basket Analysis, or MBA, is a subset of affinity analysis and has been used in the retail sector for many years. It provides a computational method for identifying common...
Over the past decade I’ve written more Google Analytics API queries than I can remember. Initially, I favoured PHP for these (and still do for permanent web-based applications utilising GA...
