Customer experience

Articles tagged Customer experience

A quick guide to customer retention

There are two main ways you can grow the customer base of a business: you can either acquire more customers by increasing your customer acquisition rate, or you can improve...

How to use the Feefo API for ecommerce competitor analysis

Most ecommerce websites use review platforms, such as Feefo, Trustpilot, and Google Reviews, to allow customers to give feedback on their service and the products they sell. The reviews help...

How to classify customer support tickets using Naive Bayes

In ecommerce, customer service staff are often among the busiest people in the organisation, handling hundreds of tasks every day, often simultaneously. However, CS managers often get so bogged down...

How to export Zendesk tickets into Pandas using Zenpy

The Zendesk customer service platform is widely used by ecommerce businesses, but its functionality for analysing ticket trends and automatically classifying them is somewhat limited. In many cases, you might...

How to identify the causes of customer churn

Understanding what drives customer churn is critical to business success. While there is always going to be natural churn that you can’t prevent, the most common reasons for churn are...

How to classify customer service emails with Bart MNLI

Zero-shot learning, or ZSL, is a machine learning process commonly used for Natural Language Processing that allows you to generate predictions on unseen data without the need to train a...

How to calculate customer experience metrics in Python

Customers are expensive to acquire but generate more and more profit as time goes on. Providing you nurture them, treat them kindly, and apologise and fix any mistakes that occur,...

How to visualise text data using word clouds in Python

Word clouds (also known as tag clouds, wordles, or weighted lists) have been around since the mid nineties and are one of the most effective data visualisations for representing the...

How to use NLP to identify what drives customer satisfaction

While some people might naively interpret it as negativity, I think one of the best ways you can improve an ecommerce business is to focus on the stuff you’re not...

How to scrape JSON-LD competitor reviews using Extruct

In the ecommerce sector, you can learn a lot about your competitors and the expectations of your customers by analysing the reviews their customers leave for products and service on...